We’re all feeling the rising tide of video and audio content, which is why the webinar format has become one of the most popular marketing asset requests I receive. Personally, I think this has to do with the rise of the Gen X, Millennial, and Gen X B2B marketer who wants to see a a little more than a feature-focused brochure before they’ll get interested in a topic, trend, or product. The 30-45 minute webinar is a perfect way to capture that interest and provide a lively conversation on a given topic or trend in your industry.
I work independently or as a part of a technology and graphic design team to identify a strategic topic, secure and interview subject matter experts, and then capture those interviews in a narrative form for presentation slides, moderator script, and speaking notes. Here are some examples of content I’ve developed for current and former clients:
HUMAN RESOURCES
- Making Culture Count: How to Turn Company Culture Into a Strategic Advantage, CultureIQ
- Talent Development 2020: What Will Employees Want Next?, Absorb
- 5 Benefits of Switching to Continuous Performance Management (and 3 Challenges You’ll Face), BetterWorks
MARKETING & RETAIL
- Customer Service In the Age of Amazon: How to Build, Measure, and Enhance Customer Experience for Professional Services, D2L (Forthcoming)
- Ecommerce, Millenials and Turnover, Oh My! 3 Universal Retail Risks You Can Outsmart With Modern Learning Solutions, D2L
- The Evolution of AI: Chatbots for Enhanced Customer Experience, LogMeIn
- Using Digital Intelligence to Drive Market Insights, Growth and Conversion, Jumpshot