Guide your customers with content
B2B marketers and best-in-breed brands work with Sarah to plan the best possible ideas and interviews for successful content marketing campaigns. She’s known for shaping good strategy into good ideas, being accessible and friendly to work with, and always having something to smile about.
Sarah began her career in B2B writing as a ghostwriter for high-traffic publications through Influence & Co. She quickly became a reliable, go-to writing and editing contractor for top B2B marketing agencies, using an efficient writing process to deliver polished B2B marketing content.
Using her behind-the-scenes insight into the content development process for Fortune 100 brands, Sarah established the B2B Content Studio in 2013 to zero in on what she does best: unearth and polish the unique expertise and value B2B companies bring their prospective customers into content.
She’s since interviewed and written on behalf of hundreds of CEOs and leadership executives on a wide variety of topics, specializing in B2B technology products in marketing, SaaS technology, HR and recruiting, retail/CPG, and higher education.
B2B CONTENT STUDIO TIMELINE
HIGHER EDUCATION
- Earned a Bachelor’s degree in English and Creative Writing and a Master’s in Arts in Teaching from James Madison University
- Won the Senior Award for Creative Writing
- High praise from her writing mentor, Mark Facknitz, who said, “You really know how to write a sentence.”
WRITING FOR THE WEB
- Taught high school English for three years
- Transitioned into writing and editing for the Department of Defense as a government contractor
- Founded and grew two websites (ultimately selling one)
- Self-taught crash course in writing conversion copy for B2C buyers, basic SEO, and editorial planning
MARKETING
- Joined a Richmond, VA digital marketing marketing start-up as the Senior Content Writer
- Applied website side projects experience to real-life clients, growing knowledge and skills as a copywriter, strategic communications professional, and marketer
B2B WRITING
- Founded B2B Content Studio in 2012 and grew it into a six figure writing business helping B2B marketing clients tap into their potential
- Founded the B2B Writing Institute in 2020 to train up the next generation of in-demand B2B writers