A B2B content marketing idea without a deadline isn’t going to happen. That’s why working with Sarah relies on a tried-and-true content development process that follows a careful planning sequence.
The average blog article timeline ranges is 2-6 weeks, and the average white paper timeline is about 8-12 weeks. Ongoing retainer projects can often speed up the scheduling process and keep your content marketing engine fresh.
Here’s a look at the basic building blocks of the typical content marketing project.:
Submit a contact form with your project history and budget. If your project sounds like a good fit for Sarah’s area of expertise, she’ll schedule a 15-minute chat via video or phone to get an idea of the scope of your project and how her experience applies to your situation.
If it seems like a good fit, Sarah will develop a formal proposal summarizing the conversation and establishing the project rates for the potential engagement. You’ll then move forward with a trial project.
With the proposal approved and a deposit paid, you’ll move forward with a project kick off call. Sarah will capture the discovery details via email, phone call, or video call. We’ll also note anything different about your preferred editorial process and and required timeline and make changes accordingly.
We’ll agree on a project rate pricing structure and Sarah will send you an invoice for a full or initial deposit payable through ACH or Stripe.
After the kick off call, Sarah will develop a narrative outline of the proposed project for your notes and approval.
This document will include notes about the project’s purpose, SEO considerations, and suggestions for internal and external subject matter interviews. It will also list the key stakeholders who will be involved in the review process.
This document will set the course for the subject matter interviews and be used as the cornerstone for the entire project process.
SUBJECT MATTER INTERVIEWS
For projects that would benefit from unique interviews with internal and external subject matter experts, those calls will be scheduled and interviews conducted.
FIRST DRAFT APPROVAL
On (or before) your deadline, Sarah will deliver a first draft of the project in your preferred format.
FINAL DRAFT APPROVAL
Two rounds of edits are included with every project to ensure that the final result meets the review of your key stakeholders.
At the end of two rounds of edits, Sarah will deliver the final draft of the piece ready for design or implementation.