Content strategy, development, and editing process
Does it ever feel like your B2B content marketing strategy has clear goals but unclear ideas? That’s a common challenge for B2B marketers that know how many leads to drive for what product and what keywords to target… but they aren’t totally sure how to get there.
Working with Sarah bridges the gap between goals and ideas to make sure your writers always have a strong idea to follow.
Here’s a look at the basic building blocks of the typical content strategy, development, and editing project:
DISCOVERY CALL
Submit a contact form to schedule a short discovery call with Sarah and see if her expertise is a good fit for your project and goals.
If it seems like a good fit, Sarah will develop a formal proposal summarizing the conversation and establishing the project rates for the potential engagement. You’ll then move forward with a trial project.
PROJECT KICK-OFF
With the proposal approved and a deposit paid, you’ll move forward with a project kick off call. Sarah will capture the discovery details via email, phone call, or video call. We’ll also note anything different about your preferred editorial process and and required timeline and make changes accordingly.
We’ll agree on a project rate pricing structure and Sarah will send you an invoice for a full or initial deposit payable through ACH or Stripe.
PROJECT OUTLINE
After the kick off call, Sarah will develop a narrative outline of the proposed project for your notes and approval.
This document will include notes about the project’s purpose, SEO considerations, and suggestions for internal and external subject matter interviews. It will also list the key stakeholders who will be involved in the review process.
This document will set the course for the subject matter interviews and be used as the cornerstone for the entire project process.
SUBJECT MATTER INTERVIEWS
For projects that would benefit from unique interviews with internal and external subject matter experts, those calls will be scheduled and interviews conducted.
FIRST DRAFT APPROVAL
On (or before) your deadline, Sarah will deliver a first draft of the project in your preferred format. You’ll have a thorough, vetted selection of content ideas that include a headline, abstract or outline, and keyword considerations — something you can easily pass on to your team of writer to fulfill.
FINAL DRAFT APPROVAL
Two rounds of edits are included with every project to ensure that the final result meets the review of your key stakeholders.
At the end of two rounds of edits, Sarah will deliver the final draft of the piece ready for implementation or assignment.