Digital Marketing
WHITE PAPERS
- When CX and EX Collide: Why an Excellent Customer Experience Starts with an Excellent Employee Experience (and How to Build One), D2L
- Traffic Forecasting for Brick-and-Mortar Retailers:New Insights (And Opportunities) for 2019 Holiday Shopping, ShopperTrak
- Walk-Through Marketing: Use In-Store Results to Improve Online Performance, Zenreach
- 2019 Consumer Insights: 6 Trends Dominating This Year’s Holiday Shopping Season, Shopkick
- Three Steps to Growing Your Digital Brand: The New Science of Insights, Growth and Conversion, Jumpshot
- Linking Learning Outcomes to On-the-Job Skills, D2L
- How Dynamic Creative Revolutionizes the Consumer Purchase Journey, Celtra (Forthcoming)
- 5 Reasons Digitally Native Brands Are Winning on Amazon (And How You Can Get the Same Results), One Click Retail
- First to Know, First to Act: Why PR-Savvy Companies Want to Stay Ahead of the Ever-Expanding Social Information Landscape, Dataminr
- How Successful Brands Avoid the 5 Biggest Mobile Video Advertising Obstacles, Shopkick
- What Top CPG Brands Have to Teach Us About Successful Product Launches, Shopkick
- Why Millennials Need Imagery to Connect With Your Brand, iStock by Getty Images and Industry Dive
- The End of Manual Marketing: Using Data to Achieve Efficiency and Accuracy in PR and Communications, Social Media Today, IndustryDive, and Meltwater (Webinar Based on White Paper)
- 5 Foundations of Effective Content Marketing, SmartBrief (Unreleased draft)
- 5 Ways Thought Leadership Can Make the Best Brand Better, SmartBrief (Unreleased draft)
BLOG ARTICLES
- Slow Your Content Marketing Down, Content Marketing Institute
- Transparency takes mobile programmatic from Wild West to advertising’s best, Mobile Marketer
- How to Improve Lead Quality Using SEO, Mabbly
- The Pros and Cons of Hosting Live Social Media Events, Backbone Media
- 5 Facebook Updates Every B2C Small Business Needs to Make, Social Media Today
- Your 6-Month Plan for Building a Powerful Email Marketing List, Rick Whittington Consulting
- How to Determine the Best Social Media Platform for Your Business, YAHOO! Small Business
- 5 Burning Questions Answered: The 2013 Social Media Marketing Industry Report, Monster.Com
- Content Marketing for Marketing and Recruitment in Healthcare, YAHOO! Small Business
- “Slow Your Content Marketing Down,” Content Marketing Institute
- 3 Articles Your CEO Needs to Read About Content Marketing, Rick Whittington Consulting
- Should You Start a B2B Podcast for Your Business?, Rick Whittington Consulting
- How to Improve Lead Quality Using SEO, Mabbly
- The Pros and Cons of Hosting Live Social Media Events, Backbone Media
- 5 Facebook Updates Every B2C Small Business Needs to Make, Social Media Today
- Your 6-Month Plan for Building a Powerful Email Marketing List, Rick Whittington Consulting
- How to Determine the Best Social Media Platform for Your Business, YAHOO! Small Business
- 5 Burning Questions Answered: The 2013 Social Media Marketing Industry Report, Monster.Com
- Content Marketing for Marketing and Recruitment in Healthcare, YAHOO! Small Business
- 6 Things Small Businesses Should Tweet About, Business2Community
WEBINARS
- Customer Service In the Age of Amazon: How to Build, Measure, and Enhance Customer Experience for Professional Services, D2L (Forthcoming)
- Ecommerce, Millenials and Turnover, Oh My! 3 Universal Retail Risks You Can Outsmart With Modern Learning Solutions, D2L
- The Evolution of AI: Chatbots for Enhanced Customer Experience, LogMeIn
- Using Digital Intelligence to Drive Market Insights, Growth and Conversion, Jumpshot
STAFF WRITING & CONTRIBUTING
Retail Ecommerce and CPG
WHITE PAPERS
BLOG ARTICLES
WEBINARS
Data Security & Technology
WHITE PAPERS
- Driving Down Customer Acquisition Cost By Integrating Content and Commerce, BigCommerce
- The End of Digital Overwhelm: 5 Questions Your Data Intelligence Should Be Able to Answer, 1010Data
- How to Build and Grow a Digital Course Materials Program That Works, VitalSource Technologies
- It’s Time for a New Approach: Outsourcing to Vendor Partnerships to Increase ROI for Higher Ed Institutions, Blackboard
- Data Governance for Higher Education: How to Turn Institutional Data Into a Competitive Advantage, Huron
- CIO Confession: It’s 2018, And We Still Use Word Docs As Forms, 5th Method
- 5 Tools for Passing a HIPAA-HITECH Audit, Infinity Technologies
- Understanding Office 365: Is a Cloud Based Solution Right For Your Business?, Infinity Technologies
BLOG ARTICLES
- 3 customer experience trends changing the way B2B e-commerce buyers do business, Acumatica and Retail Dive
- Four Ways to Create Secure Passwords in a Team Environment, Netwrix
- Big Data for Better, Faster Retail Banking Decisions, TIBCO Spotfire (Ghostwritten)
- Insight to Action: 4 Tips For Activating Your Social Data Intelligence, TrueVoice (Ghostwritten)
- 4 Effective Action Tips for Visualizing Social Data Analytics, TrueVoice (Ghostwritten)
- Social Data Intelligence 101: First Seek to Understand, TrueVoice (Ghostwritten)
- 3 Questions That Will Help You Unlock the True Potential of Your Social Data, TrueVoice (Ghostwritten)
- The Sprawling Social Data Intelligence Landscape in 2015, TrueVoice (Ghostwritten)
- The Hacked Home: Well-Connected or A Threat to Your Digital Security?, Kung Fu Security
- The Security Threat Lurking in your End-of-Use Equipment, YAHOO! Small Business Advisor
- What does PCI DSS have to do with ITAD?, The Data Center Journal
- Are You At Risk for a Spear Phishing Attack?, YAHOO! Small Business Advisor
WEBINARS
- The Future of the IT Help Desk: Meeting the Needs of Sophisticated Internal Users, LogMeIn
- Elevating the Digital Experience: Blending Content and Commerce, BigCommerce
STAFF WRITING & CONTRIBUTING
- Netwrix
- Abacus Next (Ghostwriting)
Education
WHITE PAPERS
- 3 Ways Institutions Are Modernizing Financial Aid, Regent University and Education Dive
- Budgeting for the 2014 E-rate Release, Funds for Learning and SmartBrief (Unreleased draft)
BLOG ARTICLES
WEBINARS
Human Resources (HR Tech, Products, and Employers)
WHITE PAPERS
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- Making Culture Count: How to Turn Company Culture Into a Strategic Advantage, CultureIQ
- Talent Development Secret Weapon: How High-Performance Companies Are Using LMS to Recruit, Train, and Retain Top Talent, Absorb LMS
- Digital Literacy: Empowering Students to Change the World In Careers That Don’t Exist Yet, Adobe
- Global Language Learning: Employee Engagement and Business Performance Game Changer, Rosetta Stone
- 5 Mistakes That Can Derail Your Learning Technology Implementation, Rosetta Stone
- 4 Ways Your HCM Technology Should Enhance Your Onboarding Process, Paycomm
- Building a High-Performance Culture: Key Lessons From Top Cultures for 2017, Culture IQ
- How to Troubleshoot Employee Stress and Boost Productivity, Culture IQ
- How to Predict Future Trends in Talent Acquisition, Simply Hired
BLOG ARTICLES
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- 3 Reasons Retail Employees Need Interactive Training Experiences, Wisetail
- 4 ROIs of Learning and Development You Need to Explain to Your Stakeholders, Wisetail
- How We Culture with Helen Russell, Chief People Officer at Atlassian, Culture Summit
- The Pros and Cons of a Transparent Corporate Culture, Glassdoor
- How to Build an Award-Winning Culture in a Small Business, Glassdoor
- How to Identify and Remove 5 Common Causes of Organizational Drag, Stanford Graduate School of Business and Industry Dive
- Do These Things To Reduce Turnover Among Your Best Hires, Fast Company
- Don’t Let One Employee Ruin Your Great Company Culture, Fast Company
- 3 Reasons Retail Employees Need Interactive Training Experiences, Wisetail
- 4 ROIs of Learning and Development You Need to Explain to Your Stakeholders, Wisetail
- How We Culture with Helen Russell, Chief People Officer at Atlassian, Culture Summit
- 2016 State of Certification report: Certifications help employers hire better talent and empower employees, HR Dive
- The Pros and Cons of a Transparent Corporate Culture, Glassdoor
- How to Build an Award-Winning Culture in a Small Business, Glassdoor
- How to Identify and Remove 5 Common Causes of Organizational Drag, Industry Dive and Stanford University (Ghostwritten)
- Two Approaches to Measuring the ROI of Employee Engagement, CultureIQ
- Emotional Contagion: Containing Bad Attitudes in Your Workplace, CultureIQ
- Two Approaches to Measuring the ROI of Employee Engagement, CultureIQ
- Could a Budget Growth Compensation Plan Solve Your Budget Issues?, AKRON, Inc
- How to Switch to a Budget Growth Compensation Plan, AKRON, Inc
- 2016 State of Certification Report: Certifications Help Employers Hire Better Talent and Empower Employees, CIODive
- 5 Metrics to Help You Track the ROI of Your Employer Brand, Simply Hired
- 4 Surprising Big Brands That Started With Nothing, Simply Hired
- HCA Healthcare Spotlight, Simply Hired
- 4 Reasons to Consider Hiring Veteran Candidates, Simply Hired
- 5 Ways to Build a Standout Employer Brand on a Budget, Simply Hired
- How to Recruit for the Top Three Healthcare Positions, Simply Hired
WEBINARS
- Making Culture Count: How to Turn Company Culture Into a Strategic Advantage, CultureIQ
- Talent Development 2020: What Will Employees Want Next?, Absorb
- 5 Benefits of Switching to Continuous Performance Management (and 3 Challenges You’ll Face), BetterWorks
STAFF WRITING & CONTRIBUTING
Human Resources (Job Seekers)
WHITE PAPERS
- The Millennial’s Guide to Dressing Up at Work, Simply Hired (PDF Download)
BLOG ARTICLES
- How To Land A Promotion As An Introverted Employee, Fast Company
- 6 Interview Mistakes You’re Probably Making And Can Easily Fix, Fast Company
- This Is Why Just Working Harder Won’t Get You That Promotion, Fast Company
- 3 Major Life Setbacks That Will Prepare You For A Comeback, Glassdoor
- Avoid a High-Stress Job By Asking These Three Questions, Glassdoor
- How to Fall In Love With Your Job All Over Again, Glassdoor
- Star Wars: Where Are They Working Now?, Simply Hired
- Job Interview Dos and Don’ts for the Modern Day Job Hopper, Simply Hired
- What to Do When You’re Jealous of Someone’s Job, Simply Hired
- How to Bomb a Sure Thing Interview, AOL Jobs
- How to Resign from Your Job Without Burning Any Bridges, Business Insider
- 4 Relationship Rules That Will Help You Fall In Love with Your Job, Chicago Tribune Business
- How a Job Can Be Like a Dysfunctional Relationship, AOL Jobs
- 5 Signs Your Office Is a Toxic Workplace (And What to Do About It), Career Attraction
- Is Nonverbal Communication Sabotaging Your Career?, Career Meh