White papers, reports, and premium content opportunities take an in-depth, branded look at a particular topic that helps your audience understand a new product or gain deeper insight into a complex industry issue. The power of these assets rest on accurate research, authoritative writing, professional interviewing, and attentive editing skills.
I work independently or as a part of a content and graphic design team to develop carefully thought-out, deeply researched white papers that exceed your standards and inspire your customers to give you a click.
HUMAN RESOURCES
- Making Culture Count: How to Turn Company Culture Into a Strategic Advantage, CultureIQ
- Talent Development Secret Weapon: How High-Performance Companies Are Using LMS to Recruit, Train, and Retain Top Talent, Absorb LMS
- Digital Literacy: Empowering Students to Change the World In Careers That Don’t Exist Yet, Adobe
- Global Language Learning: Employee Engagement and Business Performance Game Changer, Rosetta Stone
- 5 Mistakes That Can Derail Your Learning Technology Implementation, Rosetta Stone
- 4 Ways Your HCM Technology Should Enhance Your Onboarding Process, Paycom
- Building a High-Performance Culture: Key Lessons From Top Cultures for 2017, Culture IQ
- How to Troubleshoot Employee Stress and Boost Productivity, Culture IQ
- How to Predict Future Trends in Talent Acquisition, Simply Hired
- The Millennial’s Guide to Dressing Up at Work, Simply Hired
MARKETING & RETAIL
- When CX and EX Collide: Why an Excellent Customer Experience Starts with an Excellent Employee Experience (and How to Build One), D2L
- Traffic Forecasting for Brick-and-Mortar Retailers:New Insights (And Opportunities) for 2019 Holiday Shopping, ShopperTrak
- Walk-Through Marketing: Use In-Store Results to Improve Online Performance, Zenreach
- 2019 Consumer Insights: 6 Trends Dominating This Year’s Holiday Shopping Season, Shopkick
- Three Steps to Growing Your Digital Brand: The New Science of Insights, Growth and Conversion, Jumpshot
- Linking Learning Outcomes to On-the-Job Skills, D2L
- How Dynamic Creative Revolutionizes the Consumer Purchase Journey, Celtra (Forthcoming)
- 5 Reasons Digitally Native Brands Are Winning on Amazon (And How You Can Get the Same Results), One Click Retail
- First to Know, First to Act: Why PR-Savvy Companies Want to Stay Ahead of the Ever-Expanding Social Information Landscape, Dataminr
- How Successful Brands Avoid the 5 Biggest Mobile Video Advertising Obstacles, Shopkick
- What Top CPG Brands Have to Teach Us About Successful Product Launches, Shopkick
- Why Millennials Need Imagery to Connect With Your Brand, iStock by Getty Images and Industry Dive
- The End of Manual Marketing: Using Data to Achieve Efficiency and Accuracy in PR and Communications, Social Media Today, IndustryDive, and Meltwater (Webinar Based on White Paper)
- 5 Foundations of Effective Content Marketing, SmartBrief (Unreleased draft)
- 5 Ways Thought Leadership Can Make the Best Brand Better, SmartBrief (Unreleased draft)
TECHNOLOGY & EDUCATION
- Driving Down Customer Acquisition Cost By Integrating Content and Commerce, BigCommerce
- The End of Digital Overwhelm: 5 Questions Your Data Intelligence Should Be Able to Answer, 1010Data
- How to Build and Grow a Digital Course Materials Program That Works, VitalSource Technologies
- It’s Time for a New Approach: Outsourcing to Vendor Partnerships to Increase ROI for Higher Ed Institutions, Blackboard
- Data Governance for Higher Education: How to Turn Institutional Data Into a Competitive Advantage, Huron
- CIO Confession: It’s 2018, And We Still Use Word Docs As Forms, 5th Method
- 3 Ways Institutions Are Modernizing Financial Aid, Regent University and Education Dive
- 5 Tools for Passing a HIPAA-HITECH Audit, Infinity Technologies
- Understanding Office 365: Is a Cloud Based Solution Right For Your Business?, Infinity Technologies
- Budgeting for the 2014 E-rate Release, Funds for Learning and SmartBrief (Unreleased draft)